JFW in NYC

5 designer from JAPAN-FPO participated in JFW in NYC

Date :
JFW PRESENTS DESIGNER PREVIEW IN NEW YORK: February 18th 2010, 7pm - 9pm
NY Collection : February 10th to 18th
82MERCER (SOHO) http://82mercer.com/

Visitors :

About 800 people including as followings;
<American Media>
VOGUE , W/WWD , WAD , Style.com , Nylon Magazine ,
Blackbook Magazine , Conde Nast Americas , CBS , NBC ,
Fox News , New York Daily News , NY1 News , MTV ,
XM Satellite Radio , People Magazine , Trace Magazine ,
Yahoo! The Thread
<Japanese Media>
NHK , Asashi Shimbun , Yomiuri Shimbun , Nikkei Shimbun ,
Senken Shimbun
<Retailers>
Barney’s New York , Saks Fifth Avenue , Opening Ceremony , Daimaru , Isetan , Takashimaya NY
<Fashion Designers, Celebrities>
Bottega Veneta , Christian Dior , Coach , Juicy Couture , Loro Piana , Marc Jacobs , Versace ,
Mr. Marcus Samuelsson , Dr. Valerie Steele（FIT Museum） , Alexandre Herchcovitch ,
Liam & James Fayed

aptform

CHAOLU lab

Naoshi Sawayanagi

MIKIO SAKABE

YU

The event was organized under the concept of “This gallery-style presentation expresses JFW’s view of the world as respecting individualities of each designer”, we were able to show and present each designer’s collection thoroughly in 2 hours. Some of the visitors even talked to the models how the garments fitted and its styling. Some touched and felt Japanese textile which each designer carefully selected and talked the designer how wonderful they were. Though most of the designers were just looking at their own collections and people looking at them at the begging, as more people came in, they tended to stand by their collections and started communicating with them while explaining their own garments with smiles.